Market Positioning
Night Night sits at the intersection of cinematic spectacle and intimate live theatre, appealing to audiences aged 15+ and adults who crave original, imaginative experiences. It’s positioned as a boundary-pushing, emotionally resonant work of live storytelling; accessible to general audiences while artistically sophisticated enough to attract festivalgoers, theatre enthusiasts, and creatives across disciplines.
For younger audiences (15–30), it offers a visual and sensory thrill: the fusion of film, puppetry, animation, and live performance feels inventive, modern, and shareable, something they haven’t quite seen before. It speaks to the digital generation’s visual literacy while staying tactile, human, and handmade.
For older audiences (30–70+), it delivers a deeply emotional and thoughtful experience, a poetic, heartfelt story about human connection and the mysteries of existence. Its hand-crafted artistry recalls the wonder of practical effects and the craft of storytelling before everything went digital.
The work’s hybrid nature also positions it strongly for festival circuits, contemporary performance venues, and adventurous mainstage programming. It appeals to those who love cinema, visual theatre, puppetry, or innovative design, and to anyone who’s drawn to theatre that feels both cutting-edge and full of heart.
Night Night trailer
